Website Development & Analytics for Fairlawn-Heights Discovery Montessori School
Summary
Discovery Montessori School is a prestigious educational institution with forty years of service to the greater Akron, Ohio area.
They are dedicated to developing passion and nurturing the potential in each of their students (ranging from pre-k through sixth grade) through the values and principles of the Montessori philosophy.
Taylored Data provided website development, marketing strategy, and analytics support to raise brand awareness and increase student registration.
Challenge
Like most schools, Discovery Montessori was grown through word of mouth from their satisfied parents and has thrived long before the necessity for websites. Their website was difficult to navigate, clunky, and built on antiquated technology. They needed a website that could act as their primary digital introduction to new families.
Additionally, they were new to digital marketing and needed help marketing themselves online and tracking these efforts with data.
Solution
Taylored Data met with the leadership team to understand Discovery Montessori’s pain points, mission, and vision moving forward
Developed a fresh website design that resulted in a 500% increase in website visits from their target audience
Created a Google Ads strategy to ensure the ads were reaching the target audience
Implemented Google Analytics on the website to help them understand their online audience
Results
Below is the website redesign before and after:
Which resulted in
Are you interested in working with me for your next digital marketing or analytics project? Visit my Services page for more information and Book a Discovery Call to get started!
