My Digital Analytics and Small Business Blog
Get inspired, learn something new, and sharpen your digital analytics skills.
Website Development & Analytics for Fairlawn-Heights Discovery Montessori School
Discovery Montessori School is a prestigious educational institution with forty years of service to the greater Akron, Ohio area. Taylored Data provided website development, marketing strategy, and analytics support to raise brand awareness and increase student registration during a transition in ownership.
Visualizing Competitor Research in Tableau
I used Google Analytics to discover that my company's competitor was searching our website to understand the prices we offered for each route. Here's a map visualization of the routes they searched using Tableau.
5 Tips for a Successful #GivingTuesday Campaign
#GivingTuesday is a global giving event that takes place the Tuesday after Thanksgiving (its December 1, 2020 this year) and has boosted the end of year fundraising efforts of nonprofits since 2012. If you haven’t started planning your #GivingTuesday campaign yet, don’t worry, it’s not too late—keep reading for my top 5 tips for a successful giving day campaign.
Google Ads Management & Analytics for Bishop Arts Theatre Center
For North Texas Giving Day 2020, Taylored Data partnered with Bishop Arts Theatre Center to manage their Google Ads campaign and helped to double their YoY donations.
Read my case study to learn how I grew Google Ads engagement by 120x and helped raise over $17K in three days for the Dallas nonprofit.